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Health Benefits Associated With Wine Are Driving the Growth of the Wine Market

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  Wine is an alcoholic drink typically made from fermented grape juice with different varieties of yeast. Different varieties of grapes and strains of yeasts produce different styles of the wine. Moreover, drinking an occasional glass of red wine is good for health. It provides antioxidants, can promote longevity, and help reduce the risk of cardiac disease and harmful inflammation, among other benefits. The growing awareness of the health benefits of wine and the changing consumer lifestyle has led many consumers to shift from beer and spirits based beverages to wine. This in turn is expected to augment the growth of the Wine Market . Though the major consumer base is of middle and older age group, there is a growing demand among the millennial which is further driving the market growth. Thus, with the increasing popularity of wine in the millennial population (above the legal drinking age), the demand for wine is also increasing. According to Millennial Engagement Initi

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