The Flavored and Functional Water Market Is Growing With the Increasing Awareness about the Health Benefits of Flavored and Functional Water
Flavored and Functional Water are beverages that contain added sweeteners, vitamins, minerals, and natural or artificial flavors in order to enhance the taste of the water, as well as to provide increased health benefits to the consumer. Flavored and functional waters are making a splash in the beverage business as consumers cut down on added sugars and seek more health benefits from the food and beverages they buy. Thus, there is an increasing demand for flavored and functional water worldwide. For example, in March 2021, Evian entered into the sparkling flavored functional waters category with the launch of the new Evian+ range in the U.S. This in turn is expected to propel the Flavored and Functional Water Market growth in U.S. The new range features four flavor combinations, including cucumber and mint, grapefruit and basil, lime and ginger, and raspberry and ginseng. All four variants in the range contain zero sugars, zero sweeteners, zero calories, and are enric