The Flavored and Functional Water Market Is Growing With the Increasing Awareness about the Health Benefits of Flavored and Functional Water

 

Flavored and Functional Water are beverages that contain added sweeteners, vitamins, minerals, and natural or artificial flavors in order to enhance the taste of the water, as well as to provide increased health benefits to the consumer. Flavored and functional waters are making a splash in the beverage business as consumers cut down on added sugars and seek more health benefits from the food and beverages they buy. Thus, there is an increasing demand for flavored and functional water worldwide. For example, in March 2021, Evian entered into the sparkling flavored functional waters category with the launch of the new Evian+ range in the U.S. This in turn is expected to propel the Flavored and Functional Water Market growth in U.S.

The new range features four flavor combinations, including cucumber and mint, grapefruit and basil, lime and ginger, and raspberry and ginseng. All four variants in the range contain zero sugars, zero sweeteners, zero calories, and are enriched with magnesium and zinc to support cognitive function. The launch of new varieties is bolstering the growth of the Flavored and Functional Water Market, from raspberry rose-flavored water to vitamin-enhanced fitness water. In April 2019, Nestle launched a new line of sparkling flavored water in in three flavors, such as tangerine & wild strawberry, dark morello cherry & pomegranate, and lemon & lemon zest.

Moreover, in February 2019, the company expanded its line of Poland Spring flavored waters with six new varieties, such as vanilla flavor twist, orange mango, blood orange hibiscus, white peach ginger, lemon ginger, and ruby red grapefruit. Functional and flavored water fall into the category of non-alcoholic beverages which are sold like ordinary water. This industry focuses on promoting healthy image associated with portrayed social benefit and perceived health advantages. Flavored and functional waters have natural flavors derived from herbal extracts, sugar cane, fruit extracts, and etc. Flavors are usually selected after assessing the availability and the cost of the product.

Flavored and functional water possess various health benefits and thus there is an increasing demand for flavored and functional water, especially among athletes. Thus, the growth of the Flavored and Functional Water Market is mainly driven by the increasing health consciousness and increasing awareness among people about health benefits related to flavored and functional waters. Moreover, there is an increase in the consumption of packed drinking water worldwide due to the increasing health-consciousness among the consumers. However, price continues to remain a primary factor, determining purchase pattern for functional water. The pricing factor may hinder growth of the flavored and functional water market.

https://www.coherentmarketinsights.com/market-insight/flavored-and-functional-water-market-1646