Vetiver Oil Market is growing rapidly with robust growth of the food and beverage sector and increasing use of vetiver oil in therapeutic applications

 

Vetiver is an attractive perennial plant with large dark green leaves. The shiny green stems of this herb are edible and can be eaten raw or cooked. The roots of this perennial herb are actually quite different in their ability to climb up, developing a mass of small, dark green roots at the top of the soil. The origins of the vetiver herb are closely related to the roots of a shrub called the veturine plant and produces a sweet and earthy fragrance. When it comes to regional impact, Europe is gaining robust traction in the Vetiver Oil Market. This is due to increasing use of vetiver oil in medical and cosmetic products. Vetiver oil is used in the treatment of many health issues such as cramps, arthritis, breathing problem, and rheumatism. On the contrary, Asia Pacific seems to be exhibiting a positive outlook due to increasing use of vetiver as a flavoring ingredient.

Over the years, the demand for vetiver oil has increased from the food and beverage sector. Vetiver oil is extensively used as a flavoring ingredient, especially in khus syrups. Furthermore, it is also used in ice creams, milkshakes, and yogurts. As per the Food and Drink Federation, the U.K., the food and drink manufacturing sector accounts for 17% in terms of economic contribution. Furthermore, as per the India Brand Equity Foundation (IBEF), the food processing industry contributed 14% of the country’s GDP in 2016. Hence, such factors can stimulate growth of the Vetiver Oil Market in the near future.

The therapeutic benefits of Vetiver have been recognized since ancient times. It has been suggested to aid digestion and increase energy and stamina. This oil is considered beneficial for improving circulation, improving mental clarity and alertness, treating allergies, promoting a healthy immune system, and treating periodontal disease, relieving minor ailments such as headaches, stomachaches, insomnia, asthma, rheumatism, minor respiratory problems, and more. Regardless of these advantages, challenges such as high production cost remain the major hurdles in the development market. Besides, unfavorable market conditions arising due to the COVID-19 outbreak could potentially impede growth of the Vetiver Oil Market.

Aromatherapy with Vetiver Oil benefits both humans and animals. When added to bathwater, vetiver oil soothes the animal, whose immune system is often weakened by harsh chemicals found in commercial soap. Another factor governing the development market is rising demand for flavor and fragrances. One of the keys uses of vetiver oil in therapeutic applications. Vetiver oil has anti-anxiety properties and thus, helps in improving breathing problems. The product is typically used to treat attention deficit hyperactivity disorder in teenagers and children. With increasing investment, the vetiver oil market is likely to bolster in the near future.