High-Priced Analytic Software And A Lack Of Awareness Among Stakeholders May Pose A Challenge To The Content Analytics Market's Growth Over The Forecast Period

Content Analytics

Content analytics software is a tool that integrates structured and unstructured data to provide an organisation with insights on market trends, patterns, and product details. Some of the key drivers for the growth of the global content analytics market include rising demand for unstructured data insights, a rising trend of real-time data analytics, and increased use of advanced analytics. One of the major factors driving the growth of the content analytics market is the increasing demand for market insights from unstructured data such as documents, call centre transcripts, email messages, social media content, and social networking sites. With the help of language processing technology and a variety of analytical tools, content analytics software extracts insights from unstructured data. This information assists company executives, managers, and supervisors in understanding market trends, customer demand, and product descriptions, among other things.

 

However, most companies that use content analytics struggle to fully realise their potential because they lack the expertise and skilled technicians who can handle and deal with digital data as well as multilingual abilities. However, high-priced analytic software and a lack of awareness among stakeholders may pose a challenge to the Content Analytics Market's growth over the forecast period. The amount of data generated by people will only grow in the future as digitization spreads. People will create more content indicating their interests, behaviours, and preferences as they spend more time interacting with digital technology. Companies are utilising information across the enterprise and beyond due to the staggering growth in data volume, sources, and formats. It could even usher in an era in which digital content and content analytics are the primary sources of market intelligence for businesses.

 

With the increasing amount of intelligence provided by video analytics, businesses have a plethora of options for securing their facilities, making security a critical component across enterprise operations. The video analytics software also works with IP, analogue, and megapixel cameras and can be integrated with a variety of hardware components. Integration reduces the need for additional hardware, making implementation more cost-effective. Major industry players are incorporating video analytics software into their offerings to provide benefits such as Intelligent Motion, Object Detection and Tracking, audio recognition, object classification, and so on.

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