Breakfast Cereals Market Types, Applications, Insights during the forecast period 2021-2028

 

Breakfast Cereals Market

Breakfast cereals are fortified foods that contain a variety of nutritional values such as minerals, vitamins, iron, zinc, and so on. Breakfast cereals are made from a variety of grains, including barley, wheat, rice, oats, corn, and others. These breakfast cereals are made from flour, combined with other ingredients, cooked, dried, and shaped into various sizes. They come in a variety of forms, including flaked, puffed, and shredded, and are a good source of fibre and minerals. Breakfast cereals are widely available in supermarkets and hypermarkets, as well as department stores, pharmacies, and convenience stores.

Companies' appealing marketing and promotion strategies have aided in raising consumer awareness of health and fitness. Market participants' innovative value propositions related to health and fitness have significantly increased net sales of their products. Key market players like Unilever and Kellogg Company have heavily invested in television and social media advertising to raise consumer awareness about improving their health and fitness by eating breakfast cereals like oats and cornflakes. As a result, all of these factors contribute to the growth of the global Breakfast Cereals Market.

The global Breakfast Cereals Market is estimated to be valued at US$ 46,811.17 million in 2021 and is expected to exhibit a CAGR of 4.1 % over the forecast period (2021-2028).

The global Breakfast Cereals Market is divided into four segments: product type, nature, sales channel, and region. The market is divided into two product categories: ready-to-eat cereals and hot cereals. The Breakfast Cereals Market is divided into conventional and organic categories based on nature. It is divided into supermarket/hypermarket, specialty stores, online stores, and others based on sales channel. The Breakfast Cereals Market is segmented into North America (the United States, Canada, and Mexico), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia & New Zealand, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, and others).

In terms of product type, the ready-to-eat segment held the largest market share in 2020. This is due to an increase in demand for ready-to-eat foods, particularly breakfast foods, as a result of a busy lifestyle and a preference for fresh & ready-to-eat breakfast cereals. The increased consumption of cereals for breakfast, particularly the packaged variety, has driven the market's overall growth in terms of value sales. The hot cereals segment, on the other hand, is expected to grow the most during the forecast period.

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