Soft Touch Polyurethane Coatings Market Trends, Analysis, and Forecast Outlook during 2019-2027

 

Soft Touch Polyurethane Coatings Market

Soft Touch Polyurethane Coatings are advanced coatings made from polyurethane dispersions. These coatings provide a softer surface feel, improved scratch resistance, heat resistance, and chemical resistance. This coating is divided into two types: solvent-based and water-based. Furthermore, these coatings are extremely durable and dry quickly. Soft-touch polyurethane coatings are widely used in automotive and aircraft interior components, consumer electronic devices such as televisions, laptop computers, and mobile phones, and interior wood surfaces such as trim, furniture, and doors. Furthermore, these coatings are used in kitchenware and cosmetic cases.

The increasing use of plastic in automobile interiors is increasing demand for Soft Touch Polyurethane Coatings, which is driving market growth. These coatings are commonly used to coat the surface of plastic to provide resistance to environmental factors such as scratch, abrasion, chemicals, and heat. Soft-touch polyurethane coatings also give the interior component of the soft-touch polyurethane a durable and luxurious appearance. The electronic industry's increasing demand for soft-touch polyurethane coatings to improve the aesthetics and touch of electronic devices is expected to drive Soft-Touch Polyurethane Coatings Market growth.

The Global Soft-Touch Polyurethane Coatings Market Is Projected To Surpass US$ 11.0 Billion By The End Of 2027, In Terms Of Revenue, Growing At CAGR Of 7.4% During The Forecast Period (2019 To 2027).

These coatings provide a rich feel and soft touch to the devices, giving the product a premium feel with improved handling. Aside from that, it provides a protective shield for the devices against accidental scratches and damages. In terms of revenue, Europe dominated the global soft-touch polyurethane coatings market in 2018, accounting for 47% of the total, followed by North America and Asia-Pacific, respectively.

Threats from substitutes from other technologies, such as masterbatches, are expected to limit market growth because it is a new technology that is primarily used in interior furniture and interior parts of automobiles. Furthermore, masterbatches provide uniform colour and eliminate the need for additional coating efforts and operating costs. As a result, the long-term benefits of masterbatch are expected to limit the growth of the soft-touch polyurethane coatings market. Lack of awareness about the benefits of soft touch PU coatings among developing industrial manufacturers is expected to limit market growth over the forecast period.

Competitive Landscape- The Sherwin Williams Company, Akzo Nobel N.V., PPG Industries Ltd Axalta Coatings Systems, Rust-Oleum - RPM International Inc., Aexcel Coatings., Sokan New Materials, and Jotun AS

Get Press Release- https://www.coherentmarketinsights.com/press-release/soft-touch-polyurethane-coatings-market-3039

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