Herbal Tea Market Insights, Trends, Outlook, and Opportunity Analysis, 2022-2028

 

Herbal Tea Market

The dried leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots of various plants are used to make herbal tea. There are various types of herbal teas or tisanes that are used as medicines. Due to its numerous health advantages, including enhanced immune and digestive systems, herbal tea is consumed. Green tea, peppermint tea, chamomile tea, ginseng tea, ginger tea, cinnamon tea, and other herbal teas are some of the more well-liked varieties. Slowing the ageing process and lowering obesity are two health benefits of herbal tea consumption that are becoming more widely known.

This is due to the fact that herbal tea is said to contain ingredients that help with weight loss and anti-aging properties. These are some of the main elements propelling the Herbal Tea Market expansion on a global scale. Another element that is anticipated to boost demand for green tea is the rising prevalence of obesity. For instance, the World Health Organization (WHO) reported that globally in 2016 39% of adults over the age of 18 were overweight, and 13% were obese. The market for herbal tea is expanding as a result of the rising demand for ready-to-drink tea (RTD).

Because people are becoming more aware of the importance of eating nutrient-dense foods and maintaining good health, the tea market has been expanding recently. People have started avoiding packaged foods because they contain artificial ingredients and have switched to herbal tea instead. The demand for ready-to-drink tea is growing, which is boosting the herbal tea industry's expansion

As a result, producers are concentrating on providing RTD herbal tea in order to increase their customer base. For instance, unsweetened strawberry apple green craft iced tea, a green tea with lemongrass and fruit flavour, was introduced by Teavana Holdings, Inc. in January 2018. However, it is anticipated that the Herbal Tea Market will experience growth barriers due to the accessibility of substitute goods like coffee.

Types of Herbal Tea- Green Tea and Yellow Tea

Dry leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots of various plants are combined to make herbal tea. Tisanes, also known as herbal teas, come in many varieties and are used medically. Due to their health-promoting properties, which include anticancer, anti-diabetic, anti-inflammatory, and antioxidant properties, herbal teas are widely used in traditional medicine across a variety of cultures.

Due to its advantages, such as helping with weight maintenance, the green tea segment accounted for the largest revenue share in the Herbal Tea Market and is preferred by young adult demographics. In 2016, lemongrass was the most popular flavour and experienced rapid growth. This is due to the health benefits of drinking lemongrass herbal tea, which include lowering cholesterol levels, promoting body detoxification, and treating insomnia, respiratory conditions, and fever.