Lingerie Market Insights, Trends, Outlook, and Opportunity Analysis, 2022-2028

 

Lingerie Market

Women wear lingerie, which serves as their inner clothes and meets one of their most fundamental necessities while also being fashionable. Cotton, silk, lace, polyester, and nylon are among the common materials used to make lingerie. Women are more and more likely to like lingerie with accurate appearance and proportions. Therefore, businesses are concentrating on releasing aesthetically pleasing and comfy items. For instance, Nike Inc. introduced the Nike Motion Adapt bra in 2017 as a hyper-adaptive bra to accommodate an athlete's needs. This bra offers improved support and comfort.

This Lingerie Market expansion is linked to the expanding e-commerce industry, which comprises online stores. Major players are therefore being influenced by this to concentrate on growing their businesses through online shops and websites. For instance, in 2017 the Phillips-Van Heusen Corporation signed a contract to buy the online lingerie retailer True&Co. To determine which bras and other intimates will fit the respondent the best, the online merchant uses a fit questionnaire.

The lingerie industry is anticipated to rise as women's preferences for products like shapewear and bras to maintain a positive appearance and improve the aesthetic attractiveness of the body increase. The demand for products like sports bras is also anticipated to rise as more women engage in fitness-related activities like marathons, the gym, and other sports, which will support the overall expansion of the lingerie industry. The growing popularity of wearing lingerie with diamond embellishments during fashion shows and the increased focus of leading lingerie companies like Victoria's Secret, Amante, and La Senza on producing lingerie that is aesthetically pleasing and appealing are other factors that are boosting the growth of the global lingerie market.

Types of Lingerie-

·        Bras

·        Knickers & Panties

·        Lounge Wear

·        Shape Wear

In 2016, the Lingerie Market had notable growth in North America. Major players' presence in the area and an increase in the number of activities to boost sales are credited with the growth. For instance, the apparel retailer Hanesbrands Inc. paid over $400 million to purchase the Australian lingerie manufacturer Bras N Things in 2018. For N Things Pty. Ltd. has more than 172 retail locations in South Africa, Australia, and New Zealand. To diversify its product offering, Victoria's Secret also introduced a new lingerie line in Miami in 2018. Similar to that, the company started making a new line of women's underwear in 2017.  However, expensive advertising and other forms of marketing persuade manufacturers to raise prices, which inhibits the expansion of the world Lingerie Market.

Top Manufacturers of Lingerie are- LVMH Moët Hennessy Louis Vuitton SE, L Brands, Inc., Hanesbrands Inc., Jockey International Inc., Nike Inc., Phillips-Van Heusen Corporation, Groupe Chantelle, MAS Holdings Limited, GGI Holdings Ltd., and Marks and Spencer Plc.

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