Protein Bars Market Scope, In-Depth Analysis, Top Key Players, Reviews And Forecast To 2028

 

Protein Bars Market 

Protein Bars are dietary supplements that include protein as well as additional nutrients like carbohydrates, lipids, vitamins, and minerals. Protein-rich foods including soy, milk, and eggs are among the isolated proteins found in protein bars. They contain high levels of vital amino acids, which support immunity by synthesising red blood cells, healing wounds or rebuilding damaged tissues, and maintaining muscular mass. Protein bars are becoming more and more common among people of all ages, particularly among sportsmen and sports enthusiasts who engage in strenuous physical activity.

The Protein Bars Market is expanding mostly due to growing awareness about protein shortage or protein-energy. The market for protein bars is also anticipated to increase as a result of rising fitness trends and rising demand for on-the-go food items brought on by an active lifestyle. A further factor projected to increase demand for protein bars made from gluten-free plant sources is the growing prevalence of lactose sensitivity around the world. This is then anticipated to assist the market's overall expansion over the course of the forecast period. Around 75% of all Native and African Americans and 90% of Asian Americans, according to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), were described as lactose intolerant in 2017.

Types of Protein Bars-

·        Plant Protein

·        Animal Protein

The plant protein segment dominated the market for protein source types in 2016 and is anticipated to continue to do so over the course of the forecast period. Consuming protein from plants is linked to a number of health advantages, such as a decreased risk of heart disease, blood pressure, and cholesterol levels. Athletes tend to favour high-protein bars, whereas others interested in sticking to a healthy protein diet favour low-protein bars.

The market in North America is expanding as a result of rising demand for convenience foods and rising knowledge of protein supplements in the area. Additionally, the U.S. Department of Labor reports that from 2003 to 2015, the average daily participation rates in sports and exercise increased by 3.6%. This is thus anticipated to increase regional protein bar consumption.

Due to the gradually rising adoption of nutritional products by consumers in the U.K., the protein bar industry in Europe was dominated by the nation. Among the obese and overweight population, meal-replacement snacks are becoming increasingly popular. When incorporated into a diet that is well-balanced, protein bars, according to the American Dietetic Association, aid in weight loss. Around 51.6% of adults in the European Union were reportedly obese in 2014, according to the European Commission. As a result, rising obesity in the region is anticipated to increase demand for meal-replacement bars, which would therefore spur the market for protein bars to develop.

Major Companies Involved are- Groupe Danone, Kellogg Co., General Mills, Inc., Premier Nutrition, Abbott Laboratories, Quest Nutrition, Universal Nutrition Corp., and Active Nutrition International GmbH.

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