Eye Makeup Market- Global Trends, Market Share, Industry Size, Growth, Opportunities and Market Forecast - 2022 to 2028

 

Eye Makeup Market

A number of eye makeup items, including mascara, eye shadow, eye liner, and pencils, are produced in a wide range of colours and quality levels and are intended to accentuate the attractiveness of the eye. One of the key drivers fueling the Eye Makeup Market expansion is the rising demand for eye makeup products among working women. The growth of the beauty and personal care section of the e-Commerce market is also contributing to this market's expansion. For instance, L'Oreal, a major participant in the cosmetics industry, holds an 11% share of the market for niche cosmetics through online sales.

The Eye Makeup Market has recently been supported by rising per capita earnings and a rise in the importance of physical appearances among consumers. Additionally, in order to expand their customer base, a number of industry manufacturers are providing eye makeup products, such as brow gel, specifically for males in response to the rising popularity of cosmetics among men and the growing influence of social media. The industry is therefore anticipated to have tremendous expansion throughout the forecast period.

Leading online retailers like Amazon provide customers a vast selection of branded goods, including mascara, eye liners, and other items, at reduced costs and with quick access. Furthermore, as social media platforms like Facebook, Instagram, Twitter, and other fashion blogs become more widely used, more people are becoming aware of the newest makeup trends, which is further boosting the market's expansion. For instance, according to the export authorities of Malaysia, the country has a population of 31 million people, 22 million of whom use the internet, and 68% of whom purchase online. Because of this, the Eye Makeup Market online purchasing segment is anticipated to grow rapidly over the next years.

The worldwide eye makeup market is growing as a result of factors including quick adoption of eye makeup products to improve look, favourable growth of the cosmetics market with a 35% share in Asia Pacific and 24% share in Europe, as well as rising demand for natural cosmetics. Additionally, the rising number of working women worldwide is fostering favourable conditions for market expansion over the course of the projection period. Over 47% of U.S. workers in 2017 were women, according to the U.S. Department of Labor Blog, and there are 74.6 million women in the civilian labour force.

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