Lingerie Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2028

 

Lingerie Market

Women wear lingerie, which serves as their inner clothes and meets one of their most fundamental necessities while also being fashionable. Cotton, silk, lace, polyester, and nylon are among the common materials used to make lingerie. Women are more and more likely to like lingerie with accurate appearance and proportions. Therefore, businesses are concentrating on releasing aesthetically pleasing and comfy items. For instance, Nike Inc. introduced the Nike Motion Adapt bra in 2017 as a hyper-adaptive bra to accommodate an athlete's needs. This bra offers improved support and comfort.

The expanding e-commerce industry, which includes shopping websites, is responsible for this Lingerie Market expansion. This is in turn motivating big players to concentrate on growing their businesses through online shops and websites. For instance, in 2017 the Phillips-Van Heusen Corporation and True&Co., an online lingerie retailer, engaged into a purchase agreement.

The online merchant utilises a fit test to suggest bras and other intimates that will suit the responding customer the best. The lingerie industry is anticipated to rise as women's preferences for products like shapewear and bras to maintain a positive appearance and improve the aesthetic attractiveness of the body increase. The demand for products like sports bras is also anticipated to rise as more women engage in fitness-related activities like marathons, the gym, and other sports, which will support the overall expansion of the Lingerie Market.

The growing popularity of wearing lingerie with diamond embellishments during fashion shows and the increased focus of leading lingerie companies like Victoria's Secret, Amante, and La Senza on producing lingerie that is aesthetically pleasing and appealing are other factors that are boosting the growth of the global lingerie market. However, expensive advertising and other forms of marketing persuade manufacturers to raise prices, which inhibits the expansion of the world Lingerie Market.

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