Mobile Analytics Market Rising Trends, Demands and Growing Business Opportunities 2019-2027

 

Mobile Analytics Market

The process of measuring and evaluating data produced by mobile platforms and properties, such as mobile applications and mobile sites, is known as mobile analytics. Mobile analytics analyse app instals, launches, screens, taps, events, flows, versions, funnel analysis, user retention, and other factors in addition to how users engage with the app. Mobile analytics collects and tracks the same user metrics as web analytics, such as the number of users and countries from where they are downloading the app, whether they clicked a link in a marketing campaign or searched for the app in the app store, and the most popular devices and app versions. Mobile analytics is used by businesses to assess and improve the performance of their apps and services.

The Global Mobile Analytics Market Was Valued At US$ 2,616.18 Mn In 2019 And Is Expected To Exhibit A CAGR Of 17.0% During The Forecast Period (2019-2027)

The demand for mobile analytics has expanded across many industries due to the continuous growth of online purchases made through mobile apps and the growing focus on boosting client retention. Additionally, the need to deliver personalised ads to specific customers based on their behaviour and interests and growing reliance on mobile analytics among organisations to track mobile advertisement effectiveness with real-time data are anticipated to fuel the growth of the global Mobile Analytics Market over the forecast period. For instance, in April 2014, Rumble, an Israeli provider of smart mobile publishing platforms, chose Localytics, a U.S.-based provider of marketing and analytics platforms for mobile and web apps, to provide real-time analytics tools to help it better understand its app users.

Numerous businesses can now concentrate on contacting customers through mobile applications thanks to the growing number of smartphone users and desire for accessing online information through mobile devices. Furthermore, businesses are creating mobile applications where they can improve the performance of apps by collaborating with mobile analytics solution providers. Solutions for mobile analytics offer a range of insights, including those on mobile campaign optimization, user behaviour, preference, location, and more. For instance, the Ecobank Mobile App, a mobile banking application, was introduced in October 2016 by Ecobank Transnational Incorporated (ETI), a pan-African banking conglomerate. Customers in 33 African nations will be able to use mobile banking services thanks to this.

During the forecast period, a lack of technical competence is anticipated to impede the growth of the global Mobile Analytics Market.  Some of the key factors impeding the market's growth include a lack of understanding of how to employ high-end mobile analytics solutions and the difficulty in hiring analytical personnel from offshore regions. Additionally, businesses from a variety of industries, mainly in the IT sector, are hesitant to invest in mobile analytics solutions, which is anticipated to restrain the growth of the worldwide mobile analytics market over the forecast period.

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