Eye Makeup Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2022-2028

 

Eye Makeup

The development of the Eye Makeup Market in developing nations is anticipated to be supported by elements including cheap cost, ease of usage, and availability. For instance, businesses like L'Oreal India and Hindustan Unilever Ltd. made major investments in eye cosmetics by launching easier-to-use kohl, eyeliners, and mascara product formats, as well as smaller and more inexpensive packaging for eye shadows. A major opportunity for eye makeup producers is the Middle East's rising demand for halal cosmetics such eye, face, and lip care items. However, strict laws governing the use of substances in cosmetics pose a significant obstacle to the expansion of the industry in this area.

The Eye Makeup Market has been significantly impacted by the COVID-19 epidemic. People now prefer natural and environmentally friendly cosmetics due to growing health awareness. The desire for high-quality items that are vegan, natural, organic, clean, and waterproof has surged as a result. The global eye makeup market is expanding as a result of increased use of eye makeup products to improve appearance, favourable cosmetics market expansion, and rising demand for natural cosmetics.

Consumer awareness of facial care products has increased thanks to widespread internet use. The Eye Makeup Market is driven by the rise in the number of active social media users on the majority of social media platforms, including Instagram, Facebook, YouTube, and Twitter. A result of consumers spending more time on their phones and being exposed to more beauty-related content on social media, demand for several beauty and personal care categories, such as facial skincare products, which mostly contain eye makeup products, has been maintained.

For eye cosmetic businesses aiming to reach a large audience, these platforms have grown to be a key component of their marketing strategies. Given that more than a third of UK internet buyers recently made purchases after seeing products advertised on social media, social media has a big impact on customers. In addition, over the past few years, it has been increasingly popular for social media influencers to share their beauty routines. Influencers are being used by both national and multinational skincare firms to raise customer awareness of their products.

Top companies are Procter & Gamble, Corporation, L'Oréal S.A., Shiseido Company, Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., and The Estee Lauder Companies Inc.

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