Lingerie Market- Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2022-2028

 

Lingerie 

One of the few retail segments that has undergone considerable change throughout time is Lingerie. The comfort-wear trend, which was already very popular, was propelled by the pandemic, pushing soft cup shapes, sports bras, and relaxed-fit briefs to the front of the fashion pack. For retailers to succeed in this competitive environment, they must also consider diversity and sustainability, in addition to being price-aggressive.

The worldwide Lingerie Market in 2016 had notable growth in North America. The presence of significant players in the area and the rising number of measures to boost sales are credited with the rise. For instance, the apparel retailer Hanesbrands Inc. purchased the Australian lingerie manufacturer Bras N Things in 2018 for almost $400 million.

The company Bras N Things Pty. Ltd. operates more than 172 retail locations in South Africa, Australia, and New Zealand. Additionally, to diversify the product offering for its brand, Victoria's Secret debuted a new lingerie line in Miami in 2018. A new range of women's underwear was also introduced by the company in 2017 and started production.

4% of all womenswear purchased online in the United States and the United Kingdom is lingerie. Jockey International Inc., Victoria's Secret, Zivame, Gap Inc., Hanesbrands Inc., Triumph International Ltd., Bare Necessities, and Calvin Klein are some of the top international competitors in the lingerie market.

Types of Lingerie-

·       Bras

·       Knickers & Panties

·       Lounge Wear

·       Shape Wear

Various Distribution channel of Lingerie-

·       Online Stores

·       Hypermarket

·       Supermarket

·       Specialty Stores

Demand for eCommerce-available zero-feel (seamless) items and work-from-home comfort apparel has significantly increased throughout the epidemic. Additionally, there has been a change in consumer shopping patterns. Due to the pandemic, a lot of women turned to online retailers for their undergarments, where they could choose from a variety of styles. They had greater privacy with this option, which was a benefit. Additionally, the desire to feel more at ease with one's body image at the beach has led to the adoption of high-waist swimsuits.

This Lingerie Market expansion is linked to the expanding e-commerce industry, which comprises online stores. Major players are therefore being influenced by this to concentrate on growing their businesses through online shops and websites. For instance, in 2017 the Phillips-Van Heusen Corporation signed a contract to buy the online lingerie retailer True&Co. To determine which bras and other intimates will fit the respondent the best, the online merchant uses a fit questionnaire.

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