The Global Lingerie Market Continues To Grow Owing To the High Prevalence of Lingerie Brands in the World

 

Lingerie

Lingerie Market, By Product Type (Bras, Knickers & Panties, Lounge Wear, Shape Wear, and Others), By Distribution Channel (Online Stores, Hypermarkets, Supermarkets, Specialty Stores, and Others) - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2022-2028.

Market Overview:

Lingerie is a group of female undergarments. They include bras, briefs, corsets, bodysuits, chemises, and boudoir accessories. This category of women's apparel is made of lightweight fabrics such as silk, satin, chiffon, and sheer fabrics. The materials are also stretchy, smooth, and comfortable. Some fabrics are synthetic, while others are naturally fibered.

Competitive Landscape:

Major players operating in the global Lingerie Market include Hanesbrands Inc., Victoria's Secret & Co., Phillips-Van Heusen Corporation, Triumph International, and Jockey International, Inc.

Key Market Drivers:

Increasing developments by key players in the global Lingerie Market are expected to augment the growth of the global lingerie market. For instance, in February 2022, MAS Holdings and ByondXR partnered in order to enhance the retail experience. Lingerie is not only an essential piece of clothing; it is also a sexy way to express oneself. It can be made of lightweight, stretchable fabric or decorative materials. Depending on the style and material, lingerie can be made of a variety of materials, including natural fibers, synthetics, and a combination of the two. Moreover, increasing sales of lingerie in the world are estimated to enhance the growth of the global lingerie market.

Covid-19 Impact Analysis:

During the COVID-19 pandemic, there has been a very gradual but constant boost in the global Lingerie Market. For instance, in November 2022, Victoria's Secret & Co. acquired Adore Me Inc., in order to aid the lingerie and beauty product retailer to increase its offline and online audience. 

Key Takeaways:

·       The Asia Pacific is expected to dominate the growth of the global Lingerie Market, owing to the high presence of several end-users in the region. For instance, in May 2022, Triumph International unveiled its 2022 collection for its brands 'Triaction', 'Triumph', and 'Sloggi' at the 12th Annual Triumph Fashion Show.

·       North America is estimated to witness high growth in the global Lingerie Market, owing to the increasing prevalence of lingerie brands in the region. For instance, in August 2022, Victoria's Secret & Co. introduced Elomi, a new lingerie brand with perfect-fit, colorful and innovative products and will be offering over 100 sizes.

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