The Global Protein Bars Market Is Witnessing High Growth Owing To the Increasing Introduction of Several New Products in the Market Worldwide

 

Protein Bars

Protein Bars Market, By Protein Source Type (Plant Protein and Animal Protein), By Product Type (Energy Protein Bars, Low-carb Protein Bars, Meal Replacement Bars, and Others), By Protein Content (Low Protein, Medium Protein, and High Protein) – Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2022-2028.

Market Overview:

Protein bars are snacks that are made from a high proportion of protein, carbohydrates, and fats. Many people find them an excellent way to fuel their workouts and stay on track with their daily nutritional goals. While the nutrition of these products is largely determined by the manufacturer, there are several factors to consider when choosing the right bar. If users are looking for a quick and easy way to eat a lot of protein and feel satisfied, try these snacks.  When choosing a protein bar, remember that quality is most important. Quality protein bars have the highest-quality ingredients. These include whey protein, milk, eggs, soy, and peanut butter, as well as other common ingredients. Users should check the label to ensure that the bar is made with all-natural ingredients, as many contain artificial sweeteners.

Competitive Landscape:

Major players operating in the global Protein Bars Market include The Bountiful Company, Amway Corp., POST HOLDINGS INC., Mondelez International, Mars, Incorporated, GNC Holdings Inc., Glanbia Plc., Clif Bar & Company, The Kellogg Company, The Simply Good Foods Company, and General Mills Inc.

Key Market Drivers:

Increasing product launches by key players in the global Protein Bars Market are expected to augment the growth of the market. For instance, in August 2021, think! expanded the keto protein bar collection by launching two new flavors, called chocolate peanut butter cookie dough, and chocolate mousse pie. Protein bars are great snacks that provide high-quality protein in an easy-to-eat, portable, and convenient form. They can help users to build and maintain muscle mass between workouts and are great for pre-and post-workout snacks. These snacks can also help users to maintain a balanced blood sugar level throughout the day. If users are traveling, they make a convenient breakfast or addition to a lunchbox or purse. They can also pack them to work and use them as an energy source while users are on the go. Moreover, increasing inclination towards a fit lifestyle among individuals is estimated to enhance the growth of the global protein bars market.

Covid-19 Impact Analysis:

During the COVID-19 pandemic, the consumer food sector witnessed several challenges. However, gradual launches by key players in the sector have boosted the growth of the sector benefitting the global Protein Bars Market along with it. For instance, in June 2022, Kellogg's Special K introduced a new range of protein snack bars. 

Key Takeaways:

·       North America is expected to dominate the growth of the global Protein Bars Market, owing to the high rate of product launches by key players in the region. For instance, in June 2021, RXBAR introduced its first plant-based product, containing around 10 grams of protein.

·       Europe is estimated to witness high growth in the global protein bars market, owing to the increasing developments by key players in the region. For instance, in July 2019, Grenade and Costa Coffee partnered in order to introduce Grenade’s protein bars in United Kingdom’s Costa Coffee stores.