The Global Shortenings Market Is Witnessing High Growth Owing To the Increasing Prevalence of Cafes and Food Joints in the World

 

Shortenings

Shortenings Market, By Category (Plant-based and Animal-based), by Form (Solid and Liquid), by Application (Bakery & Confectionery, Snacks & Savory, and Others (frying, etc.)), by Distribution Channel (Online Stores and Offline Stores), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019-2027.

Market Overview:

Shortening is a form of fat that is used in cooking. It is typically made from vegetable oils, like soybean or cottonseed oil. When a piece of shortening is added to a dough, it breaks the gluten in the flour into shorter, more manageable strands. This makes the food easier to work with, and it produces a crumbly, crunchy texture that makes baked goods such as biscuits, muffins, and pie crusts more flavorful. Shortening is commonly used in bread and cakes. The amount of shortening in the recipe will determine the outcome. If users are making a pie or a cake, a few tablespoons will give it a flaky, crunchy crust. Adding more can make it tenderer, but adding too much may make the pastry stretchy.

Competitive Landscape:

Major players operating in the global Shortenings Market include J. M. Smucker Company, AAK, Associated British Foods, Ventura Foods, Wilmar International Ltd., Bunge Limited, Archer Daniels Midland Company, and Cargill, Incorporated.

Key Market Drivers:

Increasing population growth in the world increased the per capita consumption of food, which raised the consumption of overall confectionery and bakery products. This is expected to augment the growth of the global Shortenings Market. For instance, according to the United Nations reports, in 2021, the global population was around 7.9 million, while in 2022, the global population increased to around 8 billion. Many recipes call for the addition of shortening to create a more crumbly and airy texture. Because of the low moisture content, shortening can maintain its consistency for a long time. However, it is a good idea to add ingredients that will retard rancidity. Vegetable shortening can be bought at most grocery stores, and it is a great choice for anyone who is trying to make vegan or vegetarian baking. Users can also use it for a variety of household tasks, such as seasoning a cast iron skillet. Moreover, high growth in the food and beverages sector is estimated to enhance the growth of the global shortenings market.

Covid-19 Impact Analysis:

During the COVID-19 pandemic, there have been several restraints in the global Shortenings Market. The rigorous lockdown measures in several nations affected the food and beverages sector, with the closing down of food joints and restaurants, which affected the growth of the market.

Key Takeaways:

·       North America is expected to dominate the growth of the global Shortenings Market, owing to the high incidence of cafes and food joints in the region. For instance, according to the U.S. National Restaurant Association, there are around 72,136 coffee & snack shops in the United States currently.

·       The Asia Pacific is estimated to witness high growth in the global shortenings market, owing to the increasing rise of per capita consumption in the region. For instance, according to The World Economic Forum, in 2022, the population of India was around 1.417 billion.