Global Massage Pillow Market Is Estimated To Witness High Growth Owing To Rising Personal Disposable Income And Growing Popularity Of Several Brands

 

Massage Pillow Market

Overview:

A Massage Pillow is a massaging device that can help relieve muscle tension, back and neck pain, and improve the body’s circulation. They can also help reduce stress and anxiety. A good massage pillow is a versatile device that can help in feeling better anywhere, anytime. It is shiatsu massage action kneads deep to loosen tight muscles, and soothing heat adds comfort. It is also lightweight and portable. Some models are designed to target specific areas, while others are designed to massage the entire body. A model that has a comfortable design and is easy to use should be selected. A pillow that has an option to apply heat for added relaxation can also be opted for. There must be close contact between the target area and the surface of the pillow. This will allow the pressure to be evenly distributed across the whole area and not just one part of the body. A doctor or chiropractor must be consulted whether or not a massage pillow is a right option. A doctor can help in determining if it is safe to use, and can recommend a model that is best for specific needs.

Market Dynamics:

Increasing technological advancements are estimated to augment growth of the global Massage Pillow Market during the forecast period. For instance, a subsidiary of Xiaomi, Fun Sleep Technology unveiled their 8H Air Pro Natural Latex Massage Pillow in December 2020. This massage pillow is available in two sizes, 10 cm tall and 12 cm tall. Moreover, increasing costs are anticipated to restrain growth of the global massage pillow market during the forecast period.

Impact of COVID-19:

Lockdowns were imposed in many countries and this affected the growth of many businesses around the world. These lockdowns resulted in shutting down of major industries around the world. Automobile, electronics, semiconductors and many more industries had to shut down their operations due to these strict restrictions. The pandemic also hampered growth of the global Massage Pillow Market, as due to the lockdown all salons, spas and massage parlors were shut downs. There was a shortage of raw material and decrease in demand for such products globally. This had a negative impact on the market. However, now that all restrictions have been relaxed the market is estimated to witness growth.

Key Takeaways:

 

The global Massage Pillow Market is expected to witness robust growth, exhibiting CAGR of 9.10 % over the forecast period, due to increasing product launches. For instance, Njoie introduced three new products in their fitness recovery category in November 2022. They have launched Shiatsu massage pillow and seats for providing comfort and relieving stress. These are lightweight and portable so they can be easily carried around.

North America is anticipated to witness robust growth in the global massage pillow market during the forecast period, due to growing stress among the population and growing awareness among people.

Key players active in the global Massage Pillow Market are Excel Fitness & Sports, BODYFRIEND, Arogya Health Care, Cozzia USA., U Fit Fitness Equipment., Daito Denki Industry Co., Ltd., Ashirwad Enterprises., Family Inada Co., Ltd., VD Group, FUJIIRYOKI, JSB Healthcare., Human Touch, Johnson Health Tech. Co., Ltd., Kahuna Massage Chair., Shanghai Rongtai Health Technology Corporation Limited, Luraco Health & Beauty, LLC, FFL Brands., Ogawa World USA, and OSIM International Pte. Ltd.

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