The Increasing Popularity of Yerba Mate among Health Conscious Consumers Is Boosting the Growth of the Global Yerba Mate Market

 

Yerba Mate

Yerba Mate Market Report, by Form Type (Liquid Concentrate, Powder, and Others), by Application (Food and Beverages, Dietary Supplements, Cosmetics & Personal Care, and Functional Food), by Distribution Channel (Hypermarkets, Supermarkets, Online Stores, Convenience Stores, and Specialty Drug Stores), and by Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 – 2027.

Market Overview:

Yerba mate contains several bioactive compounds, including caffeine, theobromine, and antioxidants. It provides a natural source of energy and is known for its stimulant properties. The beverage has a unique flavor profile, often described as herbaceous and slightly bitter, but it can vary depending on the quality and processing of the yerba mate.

Competitive Landscape:

Major players operating in the global Yerba Mate Market include Guayaki Sustainable Rainforest Products, Inc., LA Virginia S.A., Wisdom Natural Brands, Kraus, Mate Factor, Yuyo Drinks Ltd, Ecoteas, and Pure Leaf Naturals.

Key Market Drivers:

Yerba mate is rich in antioxidants, vitamins, and minerals, making it a popular choice among health-conscious consumers. The beverage is believed to have numerous health benefits, including improved digestion, increased mental focus, and enhanced immune system function. Growing consumer interest in functional beverages has positively impacted the demand for yerba mate. This is expected to augment the growth of the global yerba mate market. For instance, according to the Solve ME/CFS Initiative, around 24 million individuals in the world are living with chronic fatigue syndrome (CFS).

Increased promotion and marketing efforts by yerba mate manufacturers, coupled with the growing influence of social media and online platforms, have contributed to raising awareness about yerba mate among consumers globally. This has led to a surge in demand for yerba mate products.

Yerba mate is available in various forms, including loose leaves, tea bags, energy drinks, and ready-to-drink (RTD) beverages. The convenience and versatility of these products have attracted a wide range of consumers. This is estimated to enhance the growth of the global yerba mate market.

The trend of seeking healthier alternatives to traditional caffeinated beverages like coffee and tea has driven the demand for yerba mate. Yerba mate offers a natural source of caffeine and other beneficial compounds without the side effects associated with excessive coffee consumption.

Covid-19 Impact Analysis:

The global supply chain disruptions caused by the COVID-19 pandemic, including restrictions on transportation and the closure of manufacturing facilities, affected the availability of yerba mate products. Additionally, the closure of food service establishments and cafes led to a decline in the consumption of yerba mate in these channels. This impacted the growth of the global Yerba Mate Market.

Key Takeaways:

·       North America is expected to dominate the growth of the global yerba mate market. The growing trend of natural and organic products, along with the rising popularity of functional beverages, has contributed to the market's growth. For instance, according to the U.S. Centers for Disease Control and Prevention, around 2.5 million Americans are living with myalgic encephalomyelitis/ chronic fatigue syndrome (ME/CFS).

·        The Asia-Pacific is estimated to witness high growth in the global Yerba Mate Market. Increasing urbanization, rising disposable incomes, increasing mental health issues and the influence of Western lifestyles have contributed to the growing demand for yerba mate in countries like China, Japan, and South Korea. For instance, according to UNICEF, around 14% of individuals aged 15 to 24-year-old in India feel depressed frequently.