Meat Substitute Market Is Estimated To Witness High Growth Owing to the Rising Awareness of Health Benefits


The Meat Substitute Market is estimated to be valued at US$12.95 Bn in 2022 and is expected to exhibit a CAGR of 43.6% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Meat substitutes are plant-based products made from soy, wheat, and pea protein that mimic the texture and taste of meat. Common meat substitutes include tofu, tempeh, seitan, and plant-based burger patties, sausages, and nuggets. They are commonly used as alternatives to meat in vegetarian and vegan diets due to their similar sensory characteristics. Meat substitutes offer various health benefits such as being cholesterol-free, lower in saturated fat compared to meat, and containing essential nutrients like proteins, vitamins, and minerals. Their use is increasing among health-conscious consumers looking to reduce meat consumption and adopt more sustainable diets.

Market Dynamics:
One of the major drivers for the Meat Substitute Market growth is the increasing awareness about health benefits associated with plant-based diets. Studies show plant-based diets lower the risk of chronic diseases like heart diseases, diabetes, and certain cancers. The global shift towards flexitarian and vegetarian diets has boosted the demand for meat alternatives. Furthermore, growing concerns regarding animal welfare and environmental sustainability are prompting consumers to reduce meat intake and opt for meat substitutes. Meat production contributes significantly to greenhouse gas emissions and requires more land and water compared to most plant-based foods. This has boosted research into developing meat substitutes with lower environmental impacts.

Segment Analysis
The global meat substitute market is dominated by plant-based meat substitutes such as tofu, tempeh, seitan, and textured vegetable protein. Within the plant-based segment, the soy-based substitutes hold the major market share due to its mild flavor and versatility that allow them to mimic various meat products. Soy-based proteins can be processed into shredded textures and formed into patties, sausages, fillets and nuggets much like real meat. This makes soy a highly preferred protein source for substituting beef, chicken and pork.

PEST Analysis
Political: Recent policies promoting healthy and sustainable food habits have positively impacted the meat substitute industry. Various countries are implementing campaigns to reduce meat consumption.
Economic: The meat substitute industry is growing rapidly driven by increasing disposable income, health awareness and expansion of retail chains promoting alternative proteins.
Social: Growing vegan and flexitarian population due to ethical, environmental and health reasons has fueled the demand for meat alternatives. Social media campaigns spreading awareness regarding benefits of plant-based diet are supporting industry growth.
Technological: Advancements in food technology have enabled development of innovative plant-based products that closely resemble real meat in terms of taste, texture and cooking experience satisfying flexitarians and occasional meat eaters.

Key Takeaways
Global Meat Substitute Market Demand is expected to witness high growth, exhibiting CAGR of 43.6% over the forecast period of 2023-2030, due to increasing health consciousness and concerns regarding animal welfare.

The Asia Pacific region is expected to be the fastest growing as well as the most lucrative market for meat substitutes. Rising disposable income, growing health awareness regarding meat consumption and expansion of western food chains promoting plant-based alternatives are driving significant growth in the region. Countries like China, India and Japan dominate the regional market.

Key players operating in the meat substitute market are DowDuPont Inc., Archer Daniels Midland Company, Amy’s Kitchen Inc., MGP Ingredients, Inc., Beyond Meat Inc., Sonic Biochem Extractions Ltd., VBites Foods Limited, The Nisshin OilliO Group, Ltd. Garden Protein International, MorningStar Farms, and Meatless BV. These players are focusing on new product launches, capacity expansions and mergers & acquisitions to gain a competitive edge in the high growth market. 



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