The Rising Consumer Health Awareness Set To Boost The Indonesia Dietary Supplements Market

Dietary Supplements Market


The Indonesia Dietary Supplements Market is estimated to be valued at US$ 2192.85 Mn or Mn in 2023 and is expected to exhibit a CAGR of 7.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
The Indonesia dietary supplements market is experiencing high growth on account of increasing health consciousness among customers in Indonesia. Dietary supplements include vitamins, minerals, botanicals, probiotics, and others that are available in pill, capsule, powder, gel tab and liquid forms. Rising prevalence of lifestyle diseases and emergence of e-commerce platforms for dietary supplements are some of the key factors driving the growth of this market. However, lack of proper regulation and false advertising by some manufacturers are restraining the market growth.

Market Dynamics:
The Indonesia dietary supplements market is witnessing two major market drivers-
Firstly, growing adoption of western lifestyle coupled with increasing busy work schedules has led to rise in health issues like obesity, high blood pressure and diabetes in Indonesia. This has augmented the demand for dietary supplements to meet nutrient deficiencies caused due to improper diet.

Secondly, increasing geriatric population who are more susceptible to chronic diseases like arthritis, osteoporosis and joint disorders are also regular consumers of dietary supplements to get additional supplement. According to United Nations Population Fund Indonesia, proportion of geriatric population aged 65 years and above is expected to increase from 9.5% in 2017 to 16.4% by 2045 in Indonesia. This growing aging demographic will continue to fuel the demand for dietary supplements in coming years.

Segment Analysis
The Indonesia dietary supplements market is segmented into vitamins, minerals, botanicals, proteins & amino acids, and other supplements. The vitamins segment currently holds the largest market share and is expected to remain dominant over the forecast period. This is attributed to rising health consciousness among Indonesian consumers and growing awareness about vitamin deficiencies.

PEST Analysis
Political: The government is supporting the dietary supplements industry through various initiatives to promote preventive healthcare. It has introduced favorable regulations to boost foreign investments.
Economic: The improving economic conditions and rising disposable incomes are encouraging Indonesians to spend more on health and wellness products. This is positively impacting the market growth.
Social: Rapid urbanization, busy lifestyles, changing food habits are driving the adoption of dietary supplements for fulfilling daily nutritional requirements. The young population is more inclined towards fitness and wellness.
Technological: Manufacturers are innovating their product formulations by utilizing advanced techniques of extracting and adding active ingredients. This is helping them launch standardized and effective supplements.

Key Takeaways
Indonesia Dietary Supplements Market Demand is expected to witness high growth, exhibiting CAGR of 7.7% over the forecast period, due to increasing health awareness among consumers. The market size for 2023 is US$ 2192.85 Mn.

Regional analysis: The Western and Central Java regions hold the major share currently due to presence of key players and better access to supplements. East Java is projected to experience the fastest growth owing to rising disposable incomes and growing elderly population.

Key players analysis: Key players operating in the Indonesia dietary supplements market are ADM, PT Darya-Varia Laboratoria Tbk, Citra Nusa Insan Cemerlang PT, Sido Muncul PT, The Tempo Group, Bayer AG, BASF SE, Pfizer Inc., Nature€TMs Sunshine Products, Inc., Amway, and Glanbia PLC. These players are focusing on new product launches and strengthening their distribution networks across the country. 

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