Water Filter Jug Market Estimated To Witness High Growth Owing To Rising Health Consciousness & Growing Awareness Regarding Waterborne Diseases

Water Filter Jug Market


The Water Filter Jug Market is estimated to be valued at US$ 774.00 Million in 2022 and is expected to exhibit a CAGR of 6.71 % over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Water filter jugs are kitchen appliances designed to filter tap water and deliver clean drinking water. They remove contaminants like lead, copper, chlorine, pesticides and other heavy metals from tap water. Water filter jugs make use of activated carbon filters and other filter mediums to purify water and deliver clean, filtered water from the jug's spout. With growing awareness about waterborne diseases and importance of consuming pure water, water filter jugs have become a popular choice amongst households worldwide.

Market Dynamics:
The growth of the Water Filter Jug Market is primarily driven by rising health consciousness amongst consumers and growing awareness regarding waterborne diseases. Consumers are increasingly conscious about the quality and purity of drinking water due torising cases of waterborne diseases caused by contaminated water sources. This has propelled the demand for in-home water purifiers like water filter jugs that can deliver clean and purified drinking water. Furthermore, availability of advanced water filter jugs equipped with multistage purification processes and replacement indicator has fueled their adoption in modern households. Stringent regulations regarding quality of drinking water in various countries will also contribute to the market growth over the forecast period.

Segment Analysis
The global water filter jug market is dominated by the pitcher filter segment. Pitcher filters are free-standing water filter jugs with a filter cartridge that removes various impurities from tap water and produces clean drinking water. These are portable, affordable, and enable contamination-free refreshment anywhere as they do not require plumbing or additional installation. Their self-contained design and easy usage have made pitcher filters a highly popular choice among households and offices.

PEST Analysis
Political: Regulations regarding water quality are becoming more stringent in various countries which is encouraging uptake of water filters. This is driving demand.
Economic: As incomes rise globally, consumers are willing to pay more for purified water and products that ensure health and wellness. This benefits the water filter jug market.
Social: Growing health awareness and focus on safety is positively impacting the market. People prefer point-of-use filtration over centralized treatments for easy access to clean water anytime.
Technological: Advanced filters with higher purification capabilities using technologies like carbon block, UV sterilization etc. are gaining demand. Smart filters connected to mobile apps are also emerging.

Key Takeaways
Global Water Filter Jug Market Demand is expected to witness high growth, exhibiting a CAGR of 6.71% over the forecast period of 2023 to 2030, due to increasing health concerns. The market was valued at US$ 774.00 Million in 2021.

Regional analysis: North America currently accounts for the largest share in the global water filter jug market owing to rising health awareness. Asia Pacific is expected to be the fastest growing region during the forecast period owing to the expanding middle class population and their increased spending on water purifiers.

Key players operating in the water filter jug market are Aqua Optima, AQUAPHOR, Brita, BWT Holding GmBH, Mitsubishi Chemical Cleansui Corporation, Culligan, Dafi filters, Electrolux, KENT RO SYSTEMS LTD, Life Straw, Ningbo Qingqing Environmental Protection Electrical Co., Ltd., PHILIPS, PUR, Seychelle Water Filtration, and Sharp Corporation. Key players are focusing on launching innovative products equipped with advanced filtration technologies for removing various contaminants to gain a higher share of the market. 

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