Beta Glucan Market is Estimated To Witness High Growth Owing To Rising Demand For Immune Health Products
Beta Glucan Market |
The Beta Glucan Market is estimated to be valued at US$ 595.51 Mn in 2023 and is expected to exhibit a CAGR of 8.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Beta glucan is a polysaccharide composed of glucose subunits and is found in
the cell walls of cereals such as oats and barley. It act as a prebiotic and
helps maintain gut and immune health. Beta glucans are used as dietary
supplements and functional food ingredients owing to their anti-microbial and
immunomodulating properties. They promote growth of beneficial bacteria in the
gut and strengthens immune response against pathogens.
Market key trends:
The beta glucan market is driven by rising consumer awareness about personal
health and preventive care. There is growing demand for immune health products
in the wake of COVID-19 pandemic. Beta glucans are recognized for strengthening
immunity against viral infections. They stimulate macrophage and neutrophil
activity which forms the first line of defense. Regulatory approval for usage
of beta glucans in foods, beverages and supplements in key regions is also
supporting market growth. Growing applications in animal feed industry to boost
gut health of poultry and livestock is another major trend.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as the Beta
Glucan market requires large investments in research and production facilities.
However, low differentiation and switching costs act as a limitation to entry
barriers.
Bargaining power of buyers: The bargaining power of buyers is high due to the
presence of many national and international players offering similar products
in the market. Buyers can easily shift between brands based on price and
quality.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as
the key raw materials are commodities and most players have multiple supply
sources to mitigate risks of supply disruptions.
Threat of new substitutes: The threat of new substitutes is low as beta glucan
offers unique health benefits that cannot be easily substituted by other
ingredients.
Competitive rivalry: The competitive rivalry in the market is high due to many
national and international established players competing on the basis of
product differentiation, pricing, innovation and promotion.
SWOT Analysis
Strength: Beta glucan offers multiple health benefits like boosting immunity,
reducing cholesterol and controlling blood glucose levels. This unique
functionality drives its demand in food and pharmaceutical applications.
Weakness: High production and R&D costs associated with beta glucan
extraction limit margins for players. Fluctuations in raw material prices also
impact the bottom line.
Opportunity: Increasing health consciousness among consumers is boosting demand
for natural ingredients with proven health benefits. Growing focus on
preventive healthcare presents an opportunity to increase beta glucan
consumption.
Threats: Stringent regulatory norms associated with new ingredients may delay
product launches. Intense competition from substitute ingredients also poses a
challenge.
Key Takeaways
Global
Beta Glucan Market Size is expected to witness high growth, exhibiting CAGR of 8.0% over the forecast period,
due to increasing health consciousness among consumers. Beta glucan finds wide
application in functional food, pharmaceuticals and animal feed due to its
immune-boosting properties.
Regionally, North America dominates the beta glucan market and is expected to
grow at a CAGR of over 7% during the forecast period. This is attributed to
rising obesity rates and increasing demand for natural ingredients with proven
health benefits. Europe and Asia Pacific also offer lucrative opportunities for
market growth.
Key players operating in the beta glucan market are Associated British Foods
Plc, Biotec Pharmacon ASA, Biothera, the Immune Health Company, Ceapro Inc.,
Immuno Medic AS, Koninklijke DSM N.V., Super Beta Glucan (SBG) Inc., Groupe
Soufflet S.A, Tate & Lyle plc. (Tate & Lyle Oats Ingredients), and
Zilor Inc.
Get More Insights on this Topic- https://www.dailyprbulletin.com/beta-glucan-market-growth-analysis-and-future-trends/
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