Beta Glucan Market is Estimated To Witness High Growth Owing To Rising Demand For Immune Health Products

Beta Glucan Market



The Beta Glucan Market is estimated to be valued at US$ 595.51 Mn in 2023 and is expected to exhibit a CAGR of 8.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.


Market Overview:
Beta glucan is a polysaccharide composed of glucose subunits and is found in the cell walls of cereals such as oats and barley. It act as a prebiotic and helps maintain gut and immune health. Beta glucans are used as dietary supplements and functional food ingredients owing to their anti-microbial and immunomodulating properties. They promote growth of beneficial bacteria in the gut and strengthens immune response against pathogens.

Market key trends:
The beta glucan market is driven by rising consumer awareness about personal health and preventive care. There is growing demand for immune health products in the wake of COVID-19 pandemic. Beta glucans are recognized for strengthening immunity against viral infections. They stimulate macrophage and neutrophil activity which forms the first line of defense. Regulatory approval for usage of beta glucans in foods, beverages and supplements in key regions is also supporting market growth. Growing applications in animal feed industry to boost gut health of poultry and livestock is another major trend.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is moderate as the Beta Glucan market requires large investments in research and production facilities. However, low differentiation and switching costs act as a limitation to entry barriers.

Bargaining power of buyers: The bargaining power of buyers is high due to the presence of many national and international players offering similar products in the market. Buyers can easily shift between brands based on price and quality.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as the key raw materials are commodities and most players have multiple supply sources to mitigate risks of supply disruptions.

Threat of new substitutes: The threat of new substitutes is low as beta glucan offers unique health benefits that cannot be easily substituted by other ingredients.

Competitive rivalry: The competitive rivalry in the market is high due to many national and international established players competing on the basis of product differentiation, pricing, innovation and promotion.

SWOT Analysis

Strength: Beta glucan offers multiple health benefits like boosting immunity, reducing cholesterol and controlling blood glucose levels. This unique functionality drives its demand in food and pharmaceutical applications.

Weakness: High production and R&D costs associated with beta glucan extraction limit margins for players. Fluctuations in raw material prices also impact the bottom line.

Opportunity: Increasing health consciousness among consumers is boosting demand for natural ingredients with proven health benefits. Growing focus on preventive healthcare presents an opportunity to increase beta glucan consumption.

Threats: Stringent regulatory norms associated with new ingredients may delay product launches. Intense competition from substitute ingredients also poses a challenge.

Key Takeaways

Global Beta Glucan Market Size is expected to witness high growth, exhibiting CAGR of 8.0% over the forecast period, due to increasing health consciousness among consumers. Beta glucan finds wide application in functional food, pharmaceuticals and animal feed due to its immune-boosting properties.

Regionally, North America dominates the beta glucan market and is expected to grow at a CAGR of over 7% during the forecast period. This is attributed to rising obesity rates and increasing demand for natural ingredients with proven health benefits. Europe and Asia Pacific also offer lucrative opportunities for market growth.

Key players operating in the beta glucan market are Associated British Foods Plc, Biotec Pharmacon ASA, Biothera, the Immune Health Company, Ceapro Inc., Immuno Medic AS, Koninklijke DSM N.V., Super Beta Glucan (SBG) Inc., Groupe Soufflet S.A, Tate & Lyle plc. (Tate & Lyle Oats Ingredients), and Zilor Inc.  

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