Poultry Keeping Machinery Market is Estimated to Witness High Growth Owing to Opportunities in Automation

Poultry Keeping Machinery Market



Poultry keeping machinery includes equipment that help in breeding, housing, feeding and management of poultry. This includes incubators and brooders, feeders and waterers, cage and flooring equipment, harvesting and processing equipment, among others. Poultry keeping machinery helps in increasing production efficiency and output by automating routine tasks. The global demand for meat and eggs has been increasing substantially, boosting the need for poultry keeping machinery to meet this demand through effective farm management solutions.


The global poultry keeping machinery Market is estimated to be valued at US$ 5563.33 Mn in 2023 and is expected to exhibit a CAGR of 5.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:
Automation offers significant growth opportunities for poultry keeping machinery market. Increased mechanization and automation helps reduce labor costs significantly and improves productivity as machines can perform routine tasks more efficiently. Automated equipment also ensures uniform distribution of feed and water which leads to improved animal health and production output. Advances in robotics and IoT based smart devices are also enabling increased automation in poultry farms. This presents lucrative opportunities for vendors to develop advanced automated machinery solutions catering to the growing demand from poultry producers for labor saving equipment.

Porter's Analysis

Threat of new entrants: Low economies of scale in manufacturing and high capital requirements pose threat of new entrants.
Bargaining power of buyers: Large poultry farms have significant bargaining power over machinery producers due to bulk purchase orders.
Bargaining power of suppliers: Specialized parts and equipment providers can exercise pressure on prices and production schedules.
Threat of new substitutes: Burgeoning cell-cultured meat industry poses threat of substitutes for conventionally produced poultry meat.
Competitive rivalry: Intense competition exists among major machinery producers to gain market share through innovative automation solutions.

SWOT Analysis

Strengths: Growing global demand for poultry products drives sales of equipment. Availability of specialized automation solutions enhances productivity.
Weaknesses: High fixed costs involved in setting up manufacturing units. Vulnerability to volatility in raw material prices.
Opportunities: Rising incomes in developing nations boosts demand for protein foods. Adoption of IoT and data analytics creates new revenue streams.
Threats: Strict animal welfare laws increase compliance costs. Protectionist trade barriers affect export opportunities.

Key Takeaways

Global Poultry Keeping Machinery Market Size is expected to witness high growth over the forecast period of 2023 to 2030.

The global Poultry Keeping Machinery Market is estimated to be valued at US$ 5563.33 Mn in 2023 and is expected to exhibit a CAGR of 5.8% over the forecast period 2023 to 2030.

The Asia Pacific region currently dominates the global market owing to large poultry production bases in China and India. Countries like China, India and Brazil are projected to be the fastest growing regional markets..

Key players operating in the Poultry Keeping Machinery market are BMW Group, Daimler, Ford Motor, General Motors, Honda Motor, Hyundai Motor, SAIC Motor, Stellantis, Toyota Motor, Volkswagen Group, and others. Major manufacturers are focusing on developing fully automated poultry housing, feeding, and waste management systems to optimize production efficiencies. They are also integrating IoT-based solutions for real-time operation monitoring and predictive maintenance of equipment.

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