Wine Production Machinery Market is Estimated to Witness High Growth Owing to Opportunity of Expanding Wine Production

Wine Production Machinery Market



Wine production machinery includes equipment used in grape processing, fermentation, wine processing, bottling and packaging. These machineries facilitate easy processing of grapes, fermentation and bottling of wine. With rising wine consumption globally, there is increasing demand for technologically advanced wine production machinery from wine producers for improving production efficiency and quality.

The global wine production machinery market is estimated to be valued at US$ 2.35 Bn in 2023 and is expected to exhibit a CAGR of 6.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:

The opportunity of expanding wine production globally is expected to drive the growth of wine production machinery market during the forecast period. Globally wine production has been increasing in the last few years owing to rising consumer preference for premium wines. According to International Organisation of Vine and Wine, global wine production in 2021 increased by 6% to reach 272 million hectolitres compared to 2020. The wine consumption is also increasing in countries like China, Brazil and India. This growing wine production to cater rising demand provides significant market opportunity for wine production machinery manufacturers. With growing wine culture and consumption in emerging countries, it is expected that wine producers will increase their production capacities, thereby driving the demand for technologically advanced wine production machinery.

Porter's Analysis

Threat of new entrants: The wine production machinery market requires high investment in R&D and manufacturing facilities. This poses significant entry barriers for new players.

Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of alternative machinery options from different brands. However, switching costs are high for buyers.

Bargaining power of suppliers: Suppliers have low to moderate bargaining power as there are several raw material suppliers for manufacturing wine production machinery.

Threat of new substitutes: Threat of substitutions is low as wine production machinery has very few close substitutes.

Competitive rivalry: The market is consolidated with the presence of key global players. Competition is high based on product quality, technical support, and pricing.

SWOT Analysis

Strength: Advanced technologies adopted by machines improve productivity and quality of wine. Wine machinery reduces manual intervention and chances of contamination.

Weakness: High initial capital requirement for setting up wine production plants poses challenge for small players. Wine production machinery requires periodic maintenance and repairs increasing costs.

Opportunity: Rising wine consumption globally due to changing lifestyle and taste preferences offer scope for market expansion. Growth in emerging economies with improving economic conditions boosts demand.

Threats: Stringent regulations regarding food safety and quality standards increases compliance cost. Availability of counterfeit and low-cost machinery impacts genuine manufacturers.

Key Takeaways

Global Wine Production Machinery Market Demand is expected to witness high growth during the forecast period. North America holds a significant share of the market currently due to strong wine industries in the US and Canada. Factors such as rising disposable income, growing middle-class population and shifting preferences towards premium wines will augment regional demand.

Key players operating in the wine production machinery market are Bucher Vaslin, Pera Pellenc, Scharfenberger, Zambelli Enotech, ENOTOOLS, Criveller Group, Della Toffola, Gruppo Bertolaso, Fabbri, Mori Luigi & C. These players are focused on developing innovative technologies for automated and integrated solutions to improve efficiency. For instance, Pera Pellenc offers a complete modular system for whole winemaking process from harvesting to bottling.

Asia Pacific region is anticipated to present lucrative opportunities owing to improving economic conditions and increasing wine consumption especially in China, India and Southeast Asia. Countries are undertaking initiatives to develop local wine industries attracting investments in wine production infrastructure including machinery. This is likely to drive the market substantially over the forecast period in the Asia Pacific region.

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