In-Vehicle Infotainment Market Growth Accelerated by Enhanced Connectivity Feature Adoption

In-Vehicle Infotainment Market


The in-vehicle infotainment systems have become an essential part of modern vehicles as they provide advanced entertainment, navigation and connectivity features to drivers and passengers. These systems offer features such as built-in GPS navigation, Bluetooth connectivity, HD radio, voice control and more.

The global In-vehicle Infotainment Market is estimated to be valued at US$ 39.5 billion in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Enhanced connectivity feature adoption in infotainment systems is one of the major trends driving the market growth. With rising preference for connected vehicles, OEMs are focusing on integrating advanced connectivity features such as embedded modems for high-speed internet access, Wi-Fi hotspots and remote vehicle diagnostic services. This allows drivers to seamlessly pair their smartphones, access internet radio and use various in-vehicle applications. The improving network infrastructure is further accelerating the adoption of connectivity features. Increased digitization and demand for superior in-cabin experience will continue fueling the demand for advanced connected infotainment systems during the forecast period.

Segment Analysis
The global in-vehicle infotainment market is dominated by the connectivity segment, which accounts for over 30% share. Growing demand for connected vehicles and advanced mobility services has driven the adoption of connectivity systems such as built-in modem for wireless internet connectivity in vehicles. Connectivity allows drivers to enjoy real-time updates, Internet radio, social media integration, and advanced navigation systems while on the move.

Key Takeaways
Global In-Vehicle Infotainment Market Size is expected to witness high growth over the forecast period.

Regional analysis: North America currently holds the largest share in the global market due to high vehicle ownership and presence of automotive tech giants. Growing demand for advanced connected mobility solutions is driving the adoption of infotainment systems in the region. Asia Pacific market is expected to grow at the fastest pace during the forecast period with China and India emerging as highly lucrative countries. Increasing disposable incomes along with heavy investments by automakers in developing connected and autonomous technologies are fueling the market expansion in Asia Pacific.

Key players operating in the in-vehicle infotainment market are Harman International, Panasonic Corporation, Alpine Electronics, Pioneer Corporation, Denso Corporation, and Continental AG. Harman International leads the market with wide product portfolio including connected infotainment platforms, audio and visual solutions for both OEMs and aftermarket segments.


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