Rugged Display Market is Estimated to Witness High Growth Owing to Opportunity of Growing Usage In Military and Aerospace Industries

Rugged Display Market


Rugged Display refers to display devices that can withstand extreme environmental conditions such as extreme temperatures, pressure, shock, vibration, and humidity levels. They find application in various verticals such as military and aerospace, industrial, outdoors and transportation. The growing usage of rugged displays in military and aerospace industries owing to their safety critical nature has boosted their demand globally. Rugged displays are essential for the efficient functioning of devices used in military vehicles, aircraft, tanks or ships as they ensure the continuity of operations even under harsh conditions.

The global Rugged Display Market is estimated to be valued at US$ 9.75 Bn in 2024 and is expected to exhibit a CAGR of 9.0% over the forecast period 2024 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:
The growing usage of rugged displays in military and aerospace industries is a major opportunity in the rugged display market. The rugged and durable nature of displays makes them suitable for defense equipment involved in critical operations under extreme environmental conditions. For instance, rugged displays are ideal for head-up displays used in military aircrafts and tanks. They enable clear visualization without compromising on image quality even during combats in challenging weather. With increasing military budgets of developed as well as developing countries, the demand for ruggedized electronics from military and aerospace sectors is expected to grow significantly over the forecast period, propelling the rugged display market.

Porter’s Analysis

Threat of new entrants: The threat of new entrants in the rugged display market is moderate. Establishing manufacturing facilities for rugged displays requires high investment in tooling, testing equipment, certification, and high production volume.

Bargaining power of buyers: The bargaining power of buyers in the rugged display market is high. Buyers have a large variety of vendors to choose from. Buyers can negotiate on price and demand customized rugged display solutions.

Bargaining power of suppliers: Component suppliers have moderate bargaining power due to limited number of specialist display panel and ruggedization solution suppliers. However, established players have developed strong vendor relationships.

Threat of new substitutes: Threat of substitutes is low as rugged displays have distinct features compared to commercial displays for durability, readability and functionality in harsh environments.

Competitive rivalry: The competitive rivalry in the rugged display market is high due to presence of numerous global and regional players offering customized solutions.

SWOT Analysis

Strengths: Rugged displays offer durability, visibility, seamlessness and connectivity in harsh conditions. Growing demand from military, public safety, and industrial sectors.

Weaknesses: High cost of ruggedization increases product cost. Slow technology refresh cycles and demand for customized solutions increase development costs.

Opportunities: Scope for integrated rugged computing solutions and larger display sizes. Growing adoption of AI and IoT technologies in rugged devices.

Threats: Commoditization of commercial displays poses pricing pressure. Slowdowns in specific end-use industries during economic downturns affect demand.

Key Takeaways

Global Rugged Display Market Size is expected to witness high growth during the forecast period driven by increasing usage of rugged mobile computing devices across defense, industrial and public safety sectors. The global Rugged Display Market is estimated to be valued at US$ 9.75 Bn in 2023 and is expected to exhibit a CAGR of 9.0% over the forecast period 2023 to 2030.

Regional analysis: North America dominates the global rugged display market currently, however Asia Pacific is expected to witness the highest growth during the forecast period. China, India and Southeast Asian countries are exhibiting increasing demand for ruggedized devices from energy, utilities, manufacturing sectors.

Key players: Key players operating in the rugged display market are Dell Inc., Curtiss-Wright Corp., Getac Technology Corp., General Dynamics Corp., Zebra Technologies Corp., L3 Technologies Inc., Panasonic Corporation, Scio Teq, Sparton Corp., Crystal Group Inc., Kyocera Corp., and Beijer Electronics Group AB. Dell Inc. and Getac Technology Corp. have the largest market share currently. 


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