Sports Nutrition Market Growth Accelerated by Rising Health Awareness

Sports Nutrition Market


Sports nutrition products aim to meet the requirements of sports nutrition and provide additional health benefits. Sports supplements, which include proteins, vitamins, minerals, carbohydrates, and amino acids, help meet the nutritional requirements of athletes and support their stamina. The growing popularity of sports and fitness among consumers has boosted the demand for sports supplements to enhance physical appearance and performance.

The global Sports Nutrition Market is estimated to be valued at US$ 46.83 billion in 2024 and is expected to exhibit a CAGR of 3.9% over the forecast period 2024 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
One of the key trends driving the growth of the sports nutrition market is increasing health awareness among consumers regarding fitness. Sports nutrition products are receiving more demand as consumers are realizing the importance of proper nutrition as a key component for attaining fitness goals and maintaining overall health. Sports supplements are marketed as products that help improve muscle growth, strength and endurance. Growing popularity of fitness trends such as CrossFit and awareness about high-protein diets have made protein supplements a fast-growing segment in the sports nutrition market.

Segment Analysis
The global sports nutrition market is dominated by the sports drink segment. Sports drinks aim to replace electrolytes and carbohydrates lost in sweat during exercise. They are very popular among athletes and fitness enthusiasts engaged in high intensity activities for their perceived benefits of enhancing endurance and overall performance. The easy availability, variety of flavors and effective marketing campaigns have ensured sports drinks lead the overall sports nutrition space.

Key Takeaways

Global Sports Nutrition Market Demand is expected to witness high growth over the forecast period. Rapid growth in youth populations, increasing health awareness and rising participation in sports and fitness activities across regions are fueling the demand for specialized products promising performance enhancement and recovery.

Regional analysis: North America currently holds the largest share in the global sports nutrition market owing to heightened awareness about fitness and presence of top brands. However, Asia Pacific region is emerging as the fastest growing market with countries like China, India and Japan witnessing explosion of demand. Rising living standards, cultural shifts towards health and wellness and growth in sporting infrastructure makes Asia Pacific an attractive investment destination for key players.

Key players operating in the sports nutrition market include Novartis, Pfizer, Roche, Sanofi, Merch &Co., AstraZeneca and others. Novartis leads the category with its branded isotonic drinks and gels endorsed by professional athletes and teams. Pfizer has a strong portfolio of protein supplements leveraging brands like Myofusion and Core Power. Roche possesses expertise in therapeutics and is increasingly exploring opportunities in sports performance segment.

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