The Growth of Merchandise Designing Market Accelerated by Enhanced Fashion Trends

Merchandise Designing Market


The demand for Merchandise Designing has increased significantly with growing clothing and apparel industry across the globe. Merchandise designing services help companies to enhance their product portfolio and brand image through aesthetic product designs. Services include planning and conceptualizing designs for various apparel products like t-shirts, pants, shorts, skirts, among others. This allows companies to regularly launch new collections and stay ahead of the fast changing fashion trends.

The global Merchandise Designing Market is estimated to be valued at US$ 107.13 Mn in 2023 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The rising adoption of merchandise designing services by companies has been one of the key trends propelling the market growth. With growing health-conscious consumer base, there is increasing demand for comfortable and trendy activewear and sportswear. Merchandise designers help companies to integrate on-trend designs and styles in their sports and athleisure apparel lines. This has encouraged numerous apparel brands to outsource their designing requirements to specialty merchandise design firms. The expertise of these firms in comprehending evolving fashion trends and consumer preferences has helped companies launch successful collections regularly. Companies are thereby leveraging merchandise designing services to stay relevant in the competitive apparel industry.

Segment Analysis
The global merchandise designing market is dominanted by sportswear segment. Sportswear holds over 30% market share owing to huge demand of sports apparel and accessories across the world. Rising health consciousness and growing participation in various sports activities has been a major demand driver for this segment.

Key Takeaways
The global merchandise designing market is expected to witness high growth over the forecast period of 2024 to 2031. Global Merchandise Designing Market Demand is estimated to be valued at US$ 107.13 Mn in 2023 and is expected to exhibit a CAGR of 5.5% over the forecast period 2023 to 2031.

Regional analysis shows North America currently holds the largest market share of over 25% owing to high disposable incomes and increasing popularity of active lifestyle in countries like US and Canada. Asia Pacific region is expected to witness fastest growth rate during the forecast period. China, India and other developing Asian countries are witnessing growing middle class population with rising spending power on fashion and lifestyle products. This makes Asia Pacific the dominating and fastest growing region for merchandise designing market.

Key players operating in the merchandise designing market include Nike, Adidas, Puma, Under Armour, New Balance, ASICS, VF Corporation, Lululemon, Columbia Sportswear, Ralph Lauren, Li Ning, L Brands, H&M, Zara, Uniqlo, Forever21, Gap, Next, Esprit, and C&A. Nike is currently the global leader with strong presence across multiple product categories and regions. Adidas and Puma are other major players focusing on sports and active lifestyle segment.

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