U.S. Fashion Ecommerce Market is Estimated to Witness High Growth Owing to Opportunity of Rising Online Fashion Spending
U.S. Fashion Ecommerce Market |
The U.S. fashion ecommerce market comprises of various fashion items including apparel, footwear, beauty and personal care products primarily sold through online retail platforms. Fashion ecommerce provides consumers with wide variety of options along with convenience of online shopping from homes. Rising penetration of smartphones and internet has made online shopping more accessible, especially for fashion items.
The global U.S. Fashion Ecommerce Market
is estimated to be valued at US$ 108.01 Bn in 2024 and is expected to exhibit a
CAGR of 6.2% over the forecast period 2023 to 2030, as highlighted in a new
report published by Coherent Market Insights.
Market Opportunity:
The key opportunity driving the growth of the U.S fashion ecommerce market is
the rising online spending on fashion products. According to statistics, the
online fashion sales in the U.S. increased dramatically to $87.4 billion in
2021 from $69.1 billion in 2020, reflecting strong consumer preference for
online shopping. The COVID-19 pandemic has further accelerated this ongoing
trend as more customers switched to ecommerce platforms for safety and
convenience. Growing millennial population coupled with increasing penetration
of internet and mobile commerce is projected to continue fueling the online fashion
spending in the country.
Porter’s
Analysis
Threat of new entrants: Low to medium as the market is saturated. However, new
entrants with strong technological innovations may pose threat.
Bargaining power of buyers: High as buyers have many options to choose from.
They can negotiate on price and quality.
Bargaining power of suppliers: Medium as there are many apparel and fashion
brands supplying to ecommerce platforms.
Threat of new substitutes: Medium to high as offline retail and
direct-to-consumer brands are substitutes.
Competitive rivalry: High due to intense competition among existing players.
SWOT
Analysis
Strength: Dominant players have strong brand recognition, wide product
assortment and loyal customer base. Ecommerce platforms enable easy shopping
experience.
Weakness: High return rates increase operational costs. Dependence on few
online shopping festivals for sales. Vulnerable to data theft and privacy
issues.
Opportunity: Growth in smartphone and internet penetration will boost online
sales. Emerging trends like personalized shopping provide new opportunities.
Threats: Stringent regulations can impact cross border sales. Shift to private
labels by retailers pose pricing pressure.
Key Takeaways
U.S.
Fashion Ecommerce Market Demand is expected to witness high growth. The
market size is projected to reach US$ 108.01 Bn in 2024 registering a CAGR of
6.2% during the forecast period of 2023 to 2030.
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