U.S. Fashion Ecommerce Market is Estimated to Witness High Growth Owing to Opportunity of Rising Online Fashion Spending

U.S. Fashion Ecommerce Market

                                   



The U.S. fashion ecommerce market comprises of various fashion items including apparel, footwear, beauty and personal care products primarily sold through online retail platforms. Fashion ecommerce provides consumers with wide variety of options along with convenience of online shopping from homes. Rising penetration of smartphones and internet has made online shopping more accessible, especially for fashion items.


The global U.S. Fashion Ecommerce Market is estimated to be valued at US$ 108.01 Bn in 2024 and is expected to exhibit a CAGR of 6.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:

The key opportunity driving the growth of the U.S fashion ecommerce market is the rising online spending on fashion products. According to statistics, the online fashion sales in the U.S. increased dramatically to $87.4 billion in 2021 from $69.1 billion in 2020, reflecting strong consumer preference for online shopping. The COVID-19 pandemic has further accelerated this ongoing trend as more customers switched to ecommerce platforms for safety and convenience. Growing millennial population coupled with increasing penetration of internet and mobile commerce is projected to continue fueling the online fashion spending in the country.


Porter’s Analysis

Threat of new entrants: Low to medium as the market is saturated. However, new entrants with strong technological innovations may pose threat.
Bargaining power of buyers: High as buyers have many options to choose from. They can negotiate on price and quality.
Bargaining power of suppliers: Medium as there are many apparel and fashion brands supplying to ecommerce platforms.
Threat of new substitutes: Medium to high as offline retail and direct-to-consumer brands are substitutes.
Competitive rivalry: High due to intense competition among existing players.

SWOT Analysis
Strength: Dominant players have strong brand recognition, wide product assortment and loyal customer base. Ecommerce platforms enable easy shopping experience.
Weakness: High return rates increase operational costs. Dependence on few online shopping festivals for sales. Vulnerable to data theft and privacy issues.
Opportunity: Growth in smartphone and internet penetration will boost online sales. Emerging trends like personalized shopping provide new opportunities.
Threats: Stringent regulations can impact cross border sales. Shift to private labels by retailers pose pricing pressure.

Key Takeaways


U.S. Fashion Ecommerce Market Demand is expected to witness high growth. The market size is projected to reach US$ 108.01 Bn in 2024 registering a CAGR of 6.2% during the forecast period of 2023 to 2030.

Regional analysis indicates that Western and Central regions dominate the market currently due to high smartphone and credit card usage. The market is progressively gaining traction in Southern and Eastern regions as well.

Key players operating in the U.S. Fashion Ecommerce Market are AngioDynamics, Inc, C.R. Bard, Inc, Teleflex Incorporated, B. Braun Melsungen AG, Medtronic Plc, Vygon Ltd., Cook Medical, Inc., Argon Medical Devices, Inc.,ICU Medical, Inc.,Theragenics Corporation, Becton, Dickinson and Company,icumedical, Polymedicure, Lepu Medical Technology (Beijing) Co.,Ltd., VOGT MEDICAL, Gilead Sciences, Inc and ZOLL Medical Corporation. Major players are focusing on strategic partnerships and new product launches to strengthen their market presence. 


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