Yerba Mate Market is Estimated to Witness High Growth Owing to Increased Popularity of Herbal Tea Consumption

Yerba Mate Market


Yerba mate is a traditional herbal tea made from leaves and twigs of the Ilex paraguariensis plant. It provides several health benefits such as improved mental alertness, weight management, reduced risk of diabetes and cancer. It contains antioxidants, vitamins, minerals and other bioactive compounds. The rising awareness about the health promoting properties of yerba mate tea is driving its demand.


The global Yerba Mate Market is estimated to be valued at US$ 2311.45 Mn in 2023 and is expected to exhibit a CAGR of 7.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:
Increased Popularity of Herbal Tea Consumption

The popularity of herbal tea is increasing globally due to rising health consciousness. People are switching from caffeinated beverages to herbal teas to obtain various health benefits. Yerba mate tea is gaining traction as a popular herbal tea choice owing to its stimulating properties without negative side effects of caffeine like anxiety and insomnia. The high antioxidant and vitamin content of yerba mate also makes it beneficial for overall well-being. The growing trends of new product launches in the herbal tea segment and increasing usage of yerba mate in energy drinks and dietary supplements are expected to drive the demand for yerba mate over the forecast period.

Porter's Analysis
Threat of new entrants: High capital requirements to establish yerba mate plantations pose barriers for new players. Strict regulations around cultivation also discourage new entrants.

Bargaining power of buyers: Large buyers have significant influence over price and terms due to their bulk purchasing power. However, product differentiation weakens their influence.

Bargaining power of suppliers: Few suppliers for raw yerba mate leaves give them strong bargaining power over buyers. Climate risks also limit supply availability in some years.

Threat of new substitutes: Substitutes like coffee and green tea pose threats. However, yerba mate's unique health benefits have sustained its market position.

Competitive rivalry: Intense competition exists among existing players to cater growing demand. Companies resort to aggressive pricing, branding and promotion.

SWOT Analysis
Strengths: Unique health benefits of yerba mate boost its demand. Established traditions of mate drinking in Latin American regions aid sales.

Weaknesses: High dependence on weather for crop yields. Limited mechanization in cultivation leads to high production costs.

Opportunities: Growing health consciousness drives opportunities in developed markets. Functional products incorporating yerba mate present new opportunities.

Threats: Vulnerability of supply to climate change risks. Stringent regulations in some regions pose market access challenges.

Key Takeaways

Global Yerba Mate Market Demand is expected to witness high growth over the forecast period owing to increasing health consciousness.

Key regional trends contributing to market growth include rising export demand for yerba mate from regions like North America and Western Europe where health drinks are gaining popularity. Consumer preference for organic and fairtrade yerba mate products also presents opportunities for craft producers from Latin America to increase exports.

Key players operating in the yerba mate market include 3M, Invoclar Vivadent, Ultradent Products Inc., Mectron s.p.a., Kerr Corporation, Gnatus Medical-Dental Equipments, Tecno-Gaz S.p.A, ACTEON GROUP, Dentsply Sirona, Den-Mat Holdings, LLC, DENTMATE, Flight Dental System, Medit Corp, COLTENE Group, Kulzer GmbH, VOCO GmbH, and B.A. International Ltd. Companies are focused on new product launches and regional expansions to leverage growth opportunities.

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