Global Retail Digital Transformation Market Growth Accelerated by Omnichannel Experience

Retail Digital Transformation Market


Digital transformation in the retail sector incorporates the integration of digital technologies to physical stores in order to enhance customer experience. Ecommerce retail digital transformation solutions help retailers compete with online and omnichannel retailers by enabling them to deliver seamless shopping experience across multiple channels. These solutions allow customers to browse products online, check inventory availability in stores, reserve or buy online for pick up in store, and complete payment anywhere.

The global Retail Digital Transformation Market is estimated to be valued at US$ 8329.62 in 2023 and is expected to exhibit a CAGR of 6.7% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:


Omnichannel experience has emerged as one of the major trends driving the growth of the retail digital transformation market. Customers today want a seamless experience regardless of whether they are shopping online or in-store. Retailers are implementing digital technologies and integrating online and offline channels to create an omnichannel environment for customers. This allows customers to complete their shopping journey seamlessly across multiple channels such as websites, mobile apps, emails, social media, kiosks, and physical stores. Technologies like customer data platforms, order management systems, inventory management solutions help retailers provide personalized and consistent experience to customers. Focus on delivering exceptional omnichannel experience is expected to remain an important growth driver for the retail digital transformation market over the forecast period.

Segment Analysis
The global retail digital transformation market is segmented based on component, technology, deployment mode, organization size and application. The solutions segment holds the largest market share under component segment. Retailers are increasingly adopting digital transformation solutions such as customer relationship management (CRM), business intelligence (BI), analytics, and others to enhance customer experience. The cloud segment dominates the deployment mode segment. The easy deployment, flexibility, scalability and low costs associated with cloud deployment are boosting the adoption of cloud based retail digital transformation solutions across large as well as SME retailers.

Key Takeaways
The global retail digital transformation market is expected to witness high growth over the forecast period of 2024 to 2031. Global Retail Digital Transformation Market Size is estimated to be valued at US$ 8329.62 Mn in 2024 and is expected to exhibit a CAGR of 6.7% over the forecast period 2024 to 2031.

Regional analysis: The North America region is currently the dominating region in the retail digital transformation market owing to presence of major players in countries such as US and Canada. Additionally, early adoption of latest technologies and rapid infrastructure development are supporting growth of retail digital transformation in the region. Asia-Pacific is expected to be the fastest growing region during the forecast period due to rapid digitization of retail sector in developing countries such as China and India.

Key players: Key players operating in the retail digital transformation market include Bio Bidet, Kohler Co., Inc., HomeTECH, Toshiba, LIXIL Corporation, Coway Co., Ltd, Roca Sanitario SA, Panasonic Corporation of America, RinseWorks, Inc, Brondell Inc., and TOTO USA, Inc. Bio Bidet, Kohler Co., Inc. and Toto USA Inc. hold significant share in the global retail digital transformation market owing to their diversified product portfolio and wide dealer network.


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