Global Sustainable Fashion Market is Anticipated to Witness High Growth Owing to Rising Consumer Awareness Towards Ethical and Eco-Friendly Products

Sustainable Fashion Market


The global sustainable fashion market is witnessing robust growth driven by rising consumer awareness towards ethical and eco-friendly products. Sustainable fashion products focus on reducing the negative impact of fashion industry on the environment through the use of sustainable raw materials, eco-friendly production processes, among others.

This includes organic cotton, recycled polyester, plant-based fibers, and upcycled or recycled materials to manufacture clothing and accessories. Such products cause minimal harm to the environment and the people involved in their production. The growing preference for sustainable fashion among environmentally conscious consumers is fueling the Sustainable Fashion Market Demand for sustainable raw materials and production processes across the value chain.

The Global sustainable fashion market is estimated to be valued at US$ 11.07 BN in 2024 and is expected to exhibit a CAGR of 23.% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the global sustainable fashion market are Hexion Inc., Dow Chemical Company, Aditya Birla Chemicals Co. Ltd., Huntsman Corporation, BASF SE, Royal DSM N.V., Eastman Chemical Corporation, Conren Limited, Gellner Industrial LLC, and AllCoat Technology Inc. The companies are investing in research and development of sustainable raw materials and techniques to manufacture apparels and accessories with minimal waste generation and environmental impact.

Regarding key opportunities, there is rising adoption of circular business models with a focus on recycling, upcycling, and repurposing of textile waste. Companies are collaborating with raw materials suppliers, retailers, recyclers to implement closed-loop systems. Moreover, growing consumer preference for ethically produced goods presents significant opportunities for sustainable brands and new entrants in the market.

In terms of global expansion, companies are expanding their production facilities to low-cost emerging markets in Asia Pacific and Latin America to cater to the rising overseas demand. Partnerships with local textile clusters and garment manufacturers help boost productivity. Strategic acquisitions are also helping domestic players to enhance their sustainable product portfolio and international foothold.

Market Drivers
Government regulations: Stringent laws and policies banning hazardous chemicals and mandating the use of sustainable raw materials are major growth drivers. For instance, the EU's single-use plastic ban effective from 2021.

Increasing consumer awareness: Consumers, especially millennials, are willing to pay premium prices for ethically produced clothing with minimal environmental impact.

Market Restraints
High production costs: Sustainable fashion production requires specialized techniques and materials that increase manufacturing costs compared to conventional methods.

Lack of standards: Absence of uniform certification standards makes it difficult for consumers to identify truly sustainable products in the overcrowded market.

Segment Analysis
The global sustainable fashion market is dominated by the organic cotton segment. Organic cotton accounted for over 35% of the overall sustainable fashion market in 2024. Organic cotton is the most popular fabric choice among consumers as well as fashion brands due to its eco-friendly cultivation process which does not involve the use of toxic pesticides and fertilizers. The demand for organic cotton is increasing rapidly owing to rising awareness about threats of conventional cotton to the environment and human health.

Another fast growing segment is the recycled polyester segment. Recycled polyester fabrics are gaining wider acceptance as they help reduce landfill waste and lower energy consumption and greenhouse gas emissions during production. Recycled polyester made from used plastic bottles is a sustainable alternative to conventional polyester. It accounted for nearly 30% of the global sustainable fashion market share in 2024.

Global Analysis

The Europe region currently dominates the global sustainable fashion market and held over 35% of the total market share in 2024. Stringent government regulations regarding toxins and early adoption of sustainable practices make Europe an attractive market for sustainable fashion brands. Germany, UK, France, and Italy are the major European countries driving the demand.

The Asia Pacific region emerged as the fastest growing market for sustainable fashion and is expected to expand at a CAGR of 25% during the forecast period. Rapid economic development, rising health consciousness among consumers, and supportive government policies are fueling the growth of sustainable fashion in Asia Pacific nations such as China and India.

Get More Insights on Sustainable Fashion Market 

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